More performance from your Google Shopping budget

More performance from the same budget

In Europe, Shopping ads always run through a Comparison Shopping Service. Change nothing and you use Google's own — paying its mark-up in every auction.

• —A CSS is the service your Shopping ads are served through — mandatory in the EEA, not optional.
• —What differs between services is the mark-up on your bid, not the ad itself.
• —Your Google Ads account, campaigns and bidding strategies keep running.
• —Conversion history and smart bidding learning phases are preserved.

Who the switch suits

• —Shops running Shopping or Performance Max campaigns
• —Retailers with a meaningful monthly Shopping budget
• —Shops working on efficiency rather than a rebuild
• —Companies with an agency or an in-house team — both stay on board

What you get

• —Your ad budget works on better terms
• —Existing campaigns stay untouched
• —No change of Google Ads management
• —Guidance through setup and migration
• —One named contact instead of a ticket queue
• —Transparent terms without package tiers

How the switch works

1. 1You sign up — account, payment, Merchant Center ID.
2. 2You confirm the CSS assignment in your Merchant Center.
3. 3We guide the technical migration.
4. 4Your campaigns keep running — no restart.