For online shops

More performance from your Google Shopping budget

Use our CSS for more efficient Shopping campaigns – without rebuilding the campaigns you already run.

Existing campaigns and conversion data are preserved
A quick CSS switch without changing agency
Personal support through setup and migration

More performance from the same budget

In Europe, Shopping ads always run through a Comparison Shopping Service. Change nothing and you use Google's own — paying its mark-up in every auction.

A CSS is the service your Shopping ads are served through — mandatory in the EEA, not optional.
What differs between services is the mark-up on your bid, not the ad itself.
Your Google Ads account, campaigns and bidding strategies keep running.
Conversion history and smart bidding learning phases are preserved.

Who the switch suits

Shops running Shopping or Performance Max campaigns
Retailers with a meaningful monthly Shopping budget
Shops working on efficiency rather than a rebuild
Companies with an agency or an in-house team — both stay on board

What you get

Your ad budget works on better terms
Existing campaigns stay untouched
No change of Google Ads management
Guidance through setup and migration
One named contact instead of a ticket queue
Transparent terms without package tiers

Your merchant portal

Product health

Google disapproves products and tells you in English, buried among hundreds of rows in Merchant Center. Here you get the same findings in your own language – explained, with sample products, sorted by what they cost you.

Fix Center

If colour is missing on three thousand products, you decide once instead of three thousand times. We derive the value from your own data, you approve it – and your feed stays untouched, because we write to a separate data source.

Feed optimisation

A label in your feed tells you, per product, whether you are the cheapest offer, just above it, or clearly above. You can bid on that – and you get this number nowhere else.

Price comparison

Google tells you that you are above the market average. We show you who is cheaper and by how much – only then can you decide whether to follow or keep your margin.

How the switch works

1You sign up — account, payment, Merchant Center ID.
2You confirm the CSS assignment in your Merchant Center.
3We guide the technical migration.
4Your campaigns keep running — no restart.

Switch now

Rather ask a question first? Contact us